General Info

New Deal Furniture first opened for business in 1947. From one store and one employee, we've grown into one of the largest furniture showrooms in El Paso, with 115 employees and a loyal and ever-expanding customer base. Back when our store first opened, our original name was New Deal Mercantile, and we served the El Paso community as a general store. We carried everything...From Groceries, tires, radios, batteries. With support from my father-in-law, Henry A. Silva, we added a showroom, which became known as the New Deal Mercantile Furniture Annex. I filled the showroom with furniture, and I was the buyer, delivery boy, salesperson and janitor, I selected quality furniture that would appeal to people of any income level and we backed that up with friendly quality customer service. The same principles hold true today. At New Deal Furniture we carry a comprehensive selection of furniture, including such name brands as Broyhill, Bassett, Bernhardt, LA-Z-BOY, Stanley, Sealy, Stearns & Foster and Tempur-Pedic premium bedding. Yet the large open showrooms are not a sea of endless sofas, but rather are arranged into comfortable home settings, such as dining rooms, entertainment centers, bedrooms and master suites, each tastefully decorated by the store's interior designer. This helps our customers visualize a room, and give them a sense of what it could look like in their own home. Our 50, 000 square foot New Deal Warehouse stores many products, enabling us to guarantee immediate delivery on all in-stock items. An in-house service department is available to address any customer concerns, questions or issues. Customers appreciate the fact that we respond immediately if there are any problems. More than 30 percent of financing for purchases is done in-house, providing an added convenience for buyers. We offer a wide variety of finance programs for all credit ratings.