General Info

As brand stewards, we recognize the importance of protecting your brand which is why all of our client's programs are senior management led. We have the licensing expertise, the retailer and manufacturer relationships, and marketing savvy to ensure your brand is properly managed.We don't believe in "label-slapping" for the sake of earning a buck. Your brand has equity, a value, and we create licensing programs around that value so your brand can shine as brightly as possible.JRL Group specializes in strengthening brands through innovative licensing. Founded in 1999, JRL Group has been connecting corporate brands with consumers for almost a decade. Through a methodical approach, we help our clients strategically leverage their brand equity into seamless extensions that generate significant profit. Here are some of the services we offer:As President, Andrew oversees all client service activities. Andrew's business expertise and entrepreneurial acumen have led JRL Group to quickly become an innovative leader and brand steward for corporate, sports, and entertainment properties.Andrew brings over 20 years of sales promotion, sports/entertainment marketing, and brand licensing experience working on both the agency and client side.He has worked at the top agencies in the U.S. including Frankel & Company where he directed global and national marketing efforts for such clients as McDonald's, United Airlines, Pepsi, Sears Roebuck, Hewlett-Packard and also developed strategic marketing alliances with industry leaders including Wal-Mart, BP Amoco, NBA, Kellogg's, Warner-Brothers, Disney, U.S. Olympic Committee, NASCAR, NHRA and Coca-Cola.Andrew earned his bachelor's degree in Corporate Communications from Northern Illinois University.Cindy is responsible for all financial, contract compliance and royalty administration within the agency. Extremely organized and detailed oriented, Cindy possesses extensive experience in finance and compliance software applications. Cindy holds a Master of Business Administration from the University of Illinois-Chicago and a Bachelor of Science in Psychology from Baylor University.Sophia lends artistic sensibility and marketing savvy to JRL Group having earned her degree from DePaul University in Art History and Marketing. Her previous experience as a marketing coordinator in the commercial real estate and insurance industry helped to hone her skills and enhance her attention to detail. Sophia has an integral role working with licensees and our clients expediting necessary elements for product development, product approvals and numerous other critical communication materials.Allison is responsible for assisting in product development, marketing support and account management services for JRL clients. Allison plays a key role ensuring JRL client's brand standards are adhered to and timelines are met. Allison previously worked in real estate development where she gained valuable business experience. Allison earned a B.A. in both English and Communications from Indiana University.Jonathan brings graphic design and technology solutions to JRL Group having earned his Bachelor of Fine Arts from College of Associates Arts, St. Paul, MN. Utilizing the latest technology tools in print and e-media he helps turn ideas into realities. In addition, he assists clients and licensees with the product and retail presentation.