General Info

Swag, located in prestigious NorthPark Center, is the Dallas Destination for edgy, trend setting jewelry from exclusive European and American designers such as Thomas Sabo, Rebecca, Virgins Saints and Angels, King Baby Studio, Rosato, Heather Moore, and Links of London. Swag is the fashion evolution of a 45 year old business, The Old World, which was opened by Carol and Tino Alfieri, in 1966. Always synonymous with luxury and quality, The Old World is a destination store unlike any other in Dallas Texas. Lisa Alfieri purchased the store in 1999, and over the next several years, the boutique became known for its extraordinary collection of designer jewelry and accessories, and hence, Swag was born