General Info

About Breakthru In today's less-forgiving markets, customers, prospects, and the media they often turn to for information are all being deluged with product and company "news." It takes innovative, aggressive approaches to lift your company above the static. Public relations today goes beyond "media relations" to a rounded series of events and communications targeted at key influencers in the client's target markets. Breakthru is passionate about our client's market success. Because making one's mark in today's crowded markets requires a blend of multiple marketing disciplines, Breakthru offers advertising and direct marketing programs as well. High Tech Marketing Breakthru Communications provides strategic marketing and public relations counsel to entrepreneurial companies in high tech markets such as renewable energy, industrial networking, internet infrastructure and application software, communications, and semiconductors. Using strategies perfected by Regis McKenna, one of the original practitioners of this public relations subset, Breakthru offers the powerful combination of professionals with experience both in corporate marketing and in product development and design. The ability to "speak" both engineering and marketing languages translates into effective technical and marketing documents that complement each other and contribute to the enhancement of the corporate message and objectives. Technology segments served by Breakthru Communications include enterprise software, industrial automation, internet infrastructure, IP networking, semiconductors, and web developers. Past and present clients include: ABA Creative Web Services, AppCentral, Automated Technology Associates, Contec, Digital Link, GarrettCom, Hewlett Packard, Hughes LAN Systems, Keynote Systems, Lucent Technologies, MIPS, Marvell Semiconductor, S3, TERISA Systems, Valicert, and YY Software. The same passion that goes into our high tech marketing programs goes into serving our general client base. General practice sectors include financial services, health and wellness, legal practices, non-profit associations, and spa service providers. A representative sample of clients includes: Arte de la Mano; CanSurvival; Madeleine's Place Event Center, Roger C. Nagel, CPA, LLC; SIFF Investment Services; Spa Boom; and The Day Spa at Serenity Gardens. Each year, Breakthru provides in-kind or pro bono services to selected non-profit organizations, including Corrales MainStreet, the Haven House annual Run for Shelter Fundraiser, New Mexico Spa Association, and the WIPP New Mexico Forum. About the Principal Barbara Kline is an experienced public relations professional with PR experience on three continents. She has been a participant in the development of most of the major new markets created by Silicon Valley entrepreneurs. She excels in strategic PR and marketing and in translating her clients' messages to relate to the emotional and intellectual environment of the target audience that is, prospect, customer, investor, employee, or other important stakeholder. As principal of Breakthru Communications since 1989, she has specialized in strategic planning for corporate and product launches. In recent years, Barbara has focused on developing business strategies and launch programs for young companies in the enterprise, networking, wireless, and financial services markets. She has led Breakthru in branching out to support young companies and organizations in the health care industry, and has consulted for several small service organizations involved in executive training and human resources. She was a content consultant and presentation coach for companies aspiring to present to San Francisco Bay Area Venture Capitalists at the 1: 1 Visibility Conferences in San Francisco and Silicon Valley, and has also served an advisor for the Technology Venture Corp's Equity Venture Capi