General Info

Founded in 1937, Physicians Formula Holdings is one of the leading cosmetics companies in the United States. It develops and markets a range of premium-priced products for the mass market channel. The Company s products include brow makeup, face powders, bronzers, concealers, blushes, foundations, eye shadows, eyeliners and mascaras. It sells and distributes products to more than 27,000 stores, including food, retail and drug chains, as well as wholesale channels nationwide. The company provides products to over 70 retailers, such as Walmart, Target, CVS, Walgreen and Albertsons. It supplies cosmetics under the Powder Palette, Magic Mosaic, Mineral Wear, CoverToxTen50, Pearls of Perfection, Summer Eclipse, Shimmer Strips, Baked Bronzer, Solar Powder, Bronze Gems, Plump Potion and Plump Palette brands. The company additionally offers brow makeup and mascaras under the Fineline, Brow Corrector and Lash-in-a-Tube brands. It provides sale, marketing, product promotion, packaging, merchandising, storage, warehousing, and research and development services. The company has a staff of nearly 170 full- and part-time employees, as well as operates an approximately 60,000-square-foot distribution facility. It also maintains a more than 72,000-square-foot manufacturing space. The company s products have received the STAR Beauty Award from STAR Magazine and the Shape of Beauty Award from Shape Magazine. Physicians Formula Holdings maintains operations through various wholly owned subsidiaries, including Physicians Formula, Physicians Formula Cosmetics and Physicians Formula DRTV.