General Info

SymphonyIRI Group is one of the leading providers of market research solutions and services in the world. Located in Cincinnati, Ohio, the company also provides integrated empirical information on markets, consumers and shoppers. Its other services include retail tracking information, online/offline marketing, trade promotion, brand portfolio maximization, merchandising insight and predictive analytics/modeling. SymphonyIRI Group caters to consumer packaged good (CPG), health care and retail companies worldwide. It serves more than 95 percent of the Fortune 500 companies in the CPG and retail sectors.