I recently attended a wedding at a hotel downtown and the flower arrangements were magnificent. Also, both the bride's and the bridemaid's flowers were beautiful. Thinking that they must of cost a tidy sum, I inquired to find out that cost was less than half what a downtown florist would charge and that the owner went so far as to re-make the bride's bouquet that morning because it was not up to his standards. Apparently, some of the roses got brown spots from being refrigerated overnight. This is my kind of florist. Someone who'll take the extra step to make sure things are perfect.