General Info

Located in Chicago, OTHERWISE INCORPORATED an Integrated Branding and Marketing Services Agency specializing in online and offline visual communications. Founded in 1981 as a pioneer in design-intensive marketing and consulting, our firm has continued to thrive by understanding our continuously changing culture and the diverse world of commerce. Otherwise helps some of the world's most respected companies understand and manage critical "moments of change"' in branding and rebranding, positioning, technology, customer behaviors, and product and service offerings. We routinely deliver comprehensive integrated marketing communications, including branding and positioning strategies, corporate identity, interactive design and online communications. Additionally, Otherwise provides strategic design services, ranging from online initiatives like website design and development and social media marketing, to offline capabilities such as the creation of print collateral materials, environmental graphics, signage, packaging and advertising. In the course of our engagements, we help clients articulate their vision and aspirations, setting the stage for creating compelling user experiences through exceptional visual design. Otherwise distinguishes itself within a crowded and highly competitive industry through its ability to consistently produce brand experiences and marketing communications that are inventive in form, sound in concept and appropriate to our clients' strategic objectives. To maintain this delicate and essential balance, Otherwise develops a peer-level relationship with each client, immersing itself in the company culture and encouraging active participation at the most senior levels of the client organization. This relationship enables both Otherwise and our clients to be responsible and accountable for the success of each strategy, design program and campaign.