General Info

Founded in 1957, Frank N. Magid Associates has provided strategic insight and direction for clients in more than 35 countries worldwide. The company, one of the world leaders in research-based consultation, applies a variety of research methods to study behaviors, attitudes and intentions of the clients audience. Its knowledge base encompasses various research studies and consultation engagements. Its more than 350 experienced professionals and operations staff to serve clients around the world from offices in New York, Los Angeles, London and Marion, Iowa. It offers consulting services pertaining to various areas, such as product development, business strategy, brand development, local television, e-commerce, media effectiveness, executive coaching and television programming. It serves various industries, such as media and entertainment, interactive media, health care and pharmaceutical, consumer goods, sports, nonprofit and politics, and wireless and telecom. Frank N. Magid Associates is one of the global leaders in the design and execution of qualitative and quantitative research methodologies that generate comprehensive and actionable results.