General Info

Prior to forming Gallagher-Lee Research in 2002, Tom served as President of Ross-Cooper-Lund division of NFO North America that specialized in complex brand equity and brand tracking programs. In addition, he served as the Global Co-Champion for NFO MarketMind tm one of the world's largest continuous tracking systems. As a leader in the development of MarketMindtm, Tom was instrumental in the design, implementation and analysis of numerous global and US-based brand tracking programs. From 1986 to 1993, Tom was a member of Custom Studies division of Simmons MRB At Simmons, Tom developed an extensive base of experience in consumer marketing and media research. He began his research career as an account representative and project director for the market research division of Thomas Publishing Company, where he specialized in the design of custom and syndicated research for hi-tech products and trade publications. His main areas of expertise include: brand equity research ; advertising and brand tracking ; price sensitivity studies ; and strategic research for consumer products, service industries, business-to-business, hi-tech products/services, and entertainment applications. Tom is a 1981 graduate of Lehigh University with a B.S. in Marketing and General Management. He is also a member of the American Marketing Association, the Pharmaceutical Marketing Research Group, and CTAM.