General Info

Garcia Research Associates, based in Burbank, Calif., specializes in market research of the Hispanic community. Bilingual and multicultural, it has extensive experience in quantitative and qualitative research methodologies. Founded in 1990, it deals with a variety of topics ranging from advertising and communications and packaged goods, to public policy issues. The firm provides its services for market research projects on a national basis. Its clients include major companies as well as organizations involved in promoting the welfare of the Hispanic community. Garcia Research Associates has worked in various market segments, including education, hospitality, travel, beverages, food products, health care, sports, retail, automotive, entertainment and media.