General Info

Insight Associates, Inc is a marketing research company located in Buffalo, NY that has served companies like Tyson Foods, Levelor Blinds, Kodak, NAPA Auto Parts, Cooper Tires, HSBC Bank and Ford Motors, to name a few. It is made up of individuals with extensive backgrounds in marketing, advertising, research, and direct marketing. Formed in 1990, Insight executives have been involved in more than 5000 focus groups and over 1500 surveys for both large and small companies and organizations. In 1993, Insight became aware that progressive West Coast lawyers were starting to use marketing research-type tools like focus groups for trial preparation. As a result, the company began its Legal Insights division. Today, more and more law firms are competing in the marketplace using major media. This afforded Insight the opportunity to provide still more services to the legal community; these more in line with traditional, retail-type marketing - brand strategy, brand positioning, and ad testing, to name a few. In the areas of marketing research, Insight is best known for FOCALYSIS, its proprietary system for conducting focus groups. This system combines quantitative accuracy with qualitative insight to produce enhanced insight and reliability. The FOCALYSIS system takes the four basic focus group components - Design & Methodology, Recruiting, Moderating, Report & Analysis - and significantly augments each phase with new techniques that result in a fresh new approach to focus group research. The same creative approach to understanding consumer behavior in retail purchasing is one that can be tapped by the legal community - either to help win specific cases, or to win the image battle in the marketplace. Uniqueness Founded Legal Insights Division in 1995 to adapt marketing research techniques to trial preparation The end product is insight - the faculty of seeing into inner character or underlying character or underlying truth Insight Difference