I have been a customer at Cliff's Cycle Center for 12 years. I've bought two motorcycles from them and I've had all service done by them. Cliff's Cycle Center has been outstanding in every way. I ride an average of 16,000 miles per year in all weather, except snow, commuting 100 miles per day. Their Service department is fantastic. They not only keep my two motorcycles running beautifully, they've found potential problem areas before they went wrong several times. I trust all the mechanics completely-Dave, Brian, Tyler and Darrell (now retired.). They are totally committed to their craft. Parts department Ernie and Bob always search out the best, not most expensive, parts. Kelly in personal equipment and clothing is fantastic. She went to bat for me with a vendor and got me a new pair of $350 boots when I had problems with a purchase. She is always researching her vendors' products. That's why I won't buy online even if cheaper. The owner, Brian, always has time for me and has an encyclopedic knowledge of the entire industry. He knows motorcycles as a rider, too. Recently Dave in Service got a manufacturer to "goodwill" me (that's free) a new radiator and fan ($1300 worth) due to our relationship. That blew my mind. I am totally loyal to Cliff's Cycle Center. No, I'm not family or personal friends. I simply regard and honor the best. They are the best. I can wholeheartedly recommend them to others.