General Info

Established in 2000, ImpactRx s physician network is a source of an intelligence capability database for assessing the impact of key pharmaceutical brand drivers on physician behavior and brand performance that also tracks the real-time promotional initiatives of the pharmaceutical industry and links this activity to the physician prescribing. ImpactRx is a privately held company. The company was one of the United States first promotion research organizations for the pharmaceutical industry. Its technology enables the company to collect daily and process timely, accurate and sensitive information on the perceptions and activities of high-volume prescribing physicians and provide pharmaceutical companies with the ability to diagnose and predict the efficiency and effectiveness of their sales and marketing initiatives. ImpactRx is headquartered in Mount Laurel, N.J.