General Info

Based in Atlanta, Ga., CMI is a marketing research company, offering a full line of research and analytical services. It offers a wide range of customized research and analysis solutions for various businesses in the categories of quantitative research, qualitative research and marketing science. Some of the company's solutions include individual in-depth interviews, focus groups, case studies, ethnographic/ observational research, usability research, conjoint analysis, choice-based modeling and structural equation modeling, to name a few. Additionally, the firm offers an array of web-based solutions, such as internet surveys, web insights navigator, conjoint design, discrete choice design and interactive crosstabs. CMI offers solutions to address a broad scope of marketing issues, including advertising, branding, customer channels, new product development, pricing, retention management and segmentation, among others.