I love going to Hilligoss. Some say their prices are high but if you really compare them to other name brand stores, they are comparable. I love being able to find good pair of shoes with the full service help of the staff. I can spend forever in other stores where I have to size my own foot and go through a million boxes trying to find the right fit for the various brands. The knowledge and professionalism of the staff is completely worth any extra dollars paid on a pair of shoes in my opinion. They even have layaway!! The old fashioned kind that doesn't cost to save your favorite pair of shoes or clothing. I can certainly understand why they have stayed in business over the decades and when I move from Atchison County Kansas- I will return to Hilligoss for all of my family's shoe purchases.