Yeah the price is going up faster than gas prices but I can still buy tickets if I shop online for $7.50 in 2010 now. What I like about this theater the ushers do their job, they walk in the theater and check for cell phone, texting, talking and etc so people won't ruin the movie experience. In downtown San Luis Obispo the Movie Experience does the opposite of that, I never go there. The Regal is still the best place to go in my opinion and they do so so job keeping it clean.