General Info

Come to Alpharetta and visit Georgias iconic reef store. Pure Reef is one of Atlantas original aquarium stores in the metro area. We have been here to serve all of your marine life needs since 1986. Our team consists of extremely passionate and experienced hobbyists. The marine fish hobby is one that evokes a sense of wonder, delight, and fascination. At Pure Reef, we are dedicated to providing you with an extraordinary visit to our store. Our clean, modern store showcases some of the most spectacular fish, corals, and aquarium supplies available.Our goal is to educate the beginner and enhance the knowledge of the experienced. We are genuinely interested in the success of our customers and will always treat them as our reef family.